zema designs

About

Zema Designs is a furniture and object design company concept for the production of adaptable modular furniture for both the domestic and commercial markets. The aim is to create pieces that can be pulled apart and rearranged easily without the need for fixing devices. The more flexible a piece of furniture is the more likely it will be retained by the user and not discarded when a new fashion arrises. This preservation of objects is of ever increasing importance for sustainable products to be produced.

As a designer, I believe above all in function and adaptability in design. I create designs that I feel fulfil a need. I feel very passionate about my research of the kept object in which I have been investigating individual’s connection to their retained objects. The question I ask is, why are we connected to certain things and can we adapt this knowledge to modern design?

An element of the business that allows the user to feel more connected to the piece is the option for customisation. All of the current designs are available in standard ranges with the option for a variety of amendments or additions at the customer’s request.

When designing I am very aware of the cost of labour in Australia for the production per piece. This influences the designs greatly in making them as pure to their function and materiality as possible, creating a simple thing of beauty. Locking connections between elements of the furniture is a recurring theme in my work. These locks are both physically functional as well as intriguing to behold. The locking connection is also a reference to the person’s connection to the piece.

Zema Designs produces pieces that are designed and made to last, with their simple function, elegance and adaptability.

Design Education:

2001-2005 Bachelor of Design with Honours
University of New South Wales
College of Fine Arts
-Joint Coordinator of Graduate Exhibition 2004
-Finalist in Object Gallery New Design 2005
-Graduation May 2006

Design Work:

2005 Woodmark International Furniture
Sydney (work experience)

2005-2008 Westfield Design & Construction Sydney
Creative Designer

2006-2008 Jenline Interiors
Prototyping and production.

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About Zema Designs is a furniture and object design company concept for the production of adaptable modular furniture for both the domestic and commercial markets. The aim is to create pieces that can be pulled apart and rearranged easily without the need for fixing devices. The more flexible a piece of furniture is the more likely it will be retained by the user and not discarded when a new fashion arrises. This preservation of objects is of ever increasing importance for sustainable products to be produced. As a designer, I believe above all in function and adaptability in design. I create designs that I feel fulfil a need. I feel very passionate about my research of the kept object in which I have been investigating individual’s connection to their retained objects. The question I ask is, why are we connected to certain things and can we adapt this knowledge to modern design? An element of the business that allows the user to feel more connected to the piece is the option for customisation. All of the current designs are available in standard ranges with the option for a variety of amendments or additions at the customer’s request. When designing I am very aware of the cost of labour in Australia for the production per piece. This influences the designs greatly in making them as pure to their function and materiality as possible, creating a simple thing of beauty. Locking connections between elements of the furniture is a recurring theme in my work. These locks are both physically functional as well as intriguing to behold. The locking connection is also a reference to the person’s connection to the piece. Zema Designs produces pieces that are designed and made to last, with their simple function, elegance and adaptability. Design Education: 2001-2005 Bachelor of Design with Honours University of New South Wales College of Fine Arts -Joint Coordinator of Graduate Exhibition 2004 -Finalist in Object Gallery New Design 2005 -Graduation May 2006 Design Work: 2005 Woodmark International Furniture Sydney (work experience) 2005-2008 Westfield Design & Construction Sydney Creative Designer 2006-2008 Jenline Interiors Prototyping and production. Home